On Tuesday, October 20th, 2026, after a two-year absence, I Vini del Piemonte returns to the strategic hub of Antwerp with Barolo & Friends, an event dedicated to the Belgian market.

The promotional consortium returns to the Netherlands to present Piedmont wines to trade professionals and a selected audience of Dutch wine lovers.

On Monday, August 31st, 2026, I Vini del Piemonte returns to Oslo for the highly anticipated 10th edition of Barolo & Friends Oslo.

On June 21, 22 and 23, 2026, three days dedicated to the consortium’s member wineries to meet international importers and strengthen their presence in global markets.

dal 26 al 29 maggio I Vini del Piemonte accoglierà un gruppo di 66 sommelier delle due più prestigiose scuole di sommelerie di Danimarca e Norvegia per un educational tour di alto profilo tra Barolo, Barbaresco e Roero

First edition of Barolo & Friends in Canada: a promotional day in Vancouver in collaboration with Decanter journalist Michaela Morris to maximize the visibility of Piedmontese wines in the crucial Canadian market.

From April 29 to May 2, 2026, I Vini del Piemonte will have the pleasure of welcoming the Munskänkarna Wine Club to Piedmont for the first time for an exclusive educational tour.

April 23, 2026: An Exclusive Evening Exploring Piedmont’s Wines and Danish Cuisine

April 22, 2026: The Royal Opera House opens its doors to the seventeenth edition of the most important wine event in Denmark. The highly anticipated Barolo & Friends returns!

From March 2 to March 9, 2026, I Vini del Piemonte will once again take part in the Slow Wine Tour in the United States, the most successful initiative organized by Slow Food worldwide.

A new format for the Swedish market with the dual objective of strengthening the presence of Piedmontese wines on Swedish wine lists and fostering a personal, direct exchange with the local gastronomic scene.

The 8th chapter of Barolo & Friends Event in Stockholm: on February 16, 2026, immerse yourselves in the new, modern, and fresh edition of the Consortium’s second main event.

Stockholm, February 15th, 2026: Piedmontese producers hosted by the Munskänkarna Wine Club for the third edition of the event entirely dedicated to the Wine Club members.

dal 28 al 30 gennaio 2026: visite in cantina, in vigna e degustazioni con i produttori di vino del Piemonte per un gruppo di cinque giornalisti europei

I Vini del Piemonte promotional consortium in the Irish capital for the third edition of Barolo & Friends Dublin

I Vini del Piemonte will participate in the Zurich stage of the tour organized by Gambero Rosso to present the best Italian wines in the world.

Siamo lieti di invitarvi al webinar formativo ROAD TO B&F VANCOUVER MAY 14TH, 2026 – EXPLORING THE CANADIAN MARKET a cura di Michaela Morris e Jenna Briscoe che si terrà online venerdì 16 gennaio 2026 alle ore 17.00 su piattaforma Teams.

I Vini del Piemonte is ready to enter the Hungarian market with the first edition of the Nebbiolo Experience, aimed at its associated wineries, with the goal of correctly positioning Piedmont in a market that is still entirely to be developed.

After a year’s absence, the Consortium is ready to return to the strategic market of the Czech capital.

On January 12, 2026, the elegant Austrian capital will host the third edition of the premier event in Vienna dedicated to Piedmontese wines.

Three Important and continuous promotional activities in Sweden from September 2025 to February 2026 Aimed at Trade, Press, Professionals, and Wine Club Members