Three Important and continuous promotional activities in Sweden from September 2025 to February 2026 Aimed at Trade, Press, Professionals, and Wine Club Members
In an effort to strengthen the presence of Piedmontese wines in Sweden, I Vini del Piemonte has decided to intensify its presence in the strategic Swedish market again in 2025-2026. The consortium has activated all its channels and mobilized valuable contacts to ensure maximum visibility for its member producers already imported. Our strategy involves a widespread promotional effort, reaching out through both the influential Swedish wine clubs (a highly important channel) and directly to the trade in key cities like Stockholm, Malmö, and Umeå.
These are two exclusive events dedicated to promoting Piedmontese wines to the Horeca sector and specialized press. This is a significant opportunity to forge new connections and solidify your market presence.
This initiative aims to reach members of one of the most important and active wine clubs in Sweden. It involves direct promotion to wine club members through 4 masterclasses.
Two exceptional tastings led by Niklas Bergqvist. The first will be for members of the renowned wine club Vinakällaren Grappe, while the second will involve students from Stockholm’s prestigious culinary school, thus training future industry professionals.
To participate in these continuous promotional activities, we offer you the opportunity to join on a modular basis, allowing you to choose the initiatives that best align with your goals and needs.
However, for wineries aiming for maximum visibility and wishing to present their wines in all scheduled initiatives, we have designed a comprehensive and advantageous package.
