
calendar_today 09/06/2026
Europe as a Lifeline for Italian and Piedmontese Wine: Focus on Benelux Trends
Article by Emanuele Fiorio – Wine Meridian for I Vini del Piemonte
While Italian wine finds a fundamental commercial lifeline in Europe to compensate for the decline in non-EU markets, Piedmontese wines are seeking space in Benelux with mixed success. If the Netherlands and the Flemish region of Belgium reward the value and identity of great reds of excellence, the Piedmontese sparkling wine sector is called to reinvent itself to intercept new European consumption trends.
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