With the aim of promoting Piedmontese wineries, I Vini del Piemonte and the Consorzio per la Tutela e la valorizzazione dei vini DOCG di Caluso e DOC di Carema e Canavese are organizing a press tour for a group of high-level European journalists specializing in the wine sector.

These journalists have been carefully selected from countries crucial to the Piedmontese wine market, where our promotion consortium has been active for years.

The initiative will take place in October 2025, featuring an original and diverse program designed to offer guests an authentic experience, allowing them to fully appreciate the richness of Piedmont’s various wine regions. The first two days will be dedicated to the Canavese area, with visits to the territory, wineries, and in-depth masterclasses focusing on the three expressions of Erbaluce Docg and the red wines Carema Doc and Canavese Doc. The tour will conclude with two more days in Roero and Langhe, including visits and tastings at wineries associated with I Vini del Piemonte.

The program will be presented to the journalists as an exclusive tour through one of the world’s most iconic wine regions, promising a true full immersion into Piedmontese flavors and excellence.