Barolo&Etna: two great territories of Italian wine united again in the promotion in Paris for an exclusive event dedicated to trade.
On Monday, November 2nd, 2026, Paris will once again set the stage for an alliance between two territories of excellence. This innovative joint initiative will see the majesty of the Langhe meet the volcanic elegance of Mount Etna.
The initiative was born from the partnership between the Strada del Barolo e Grandi Vini di LangaAssociation and the Consorzio di Tutela dei Vini Etna D.O.C. which, since 2024, has fostered several exchanges between the two regions, culminating in the first joint international event held in Paris in 2025, promoted alongside I Vini del Piemonte: once again, this innovative strategic initiative will witness the majesty of the Langhe encountering the volcanic elegance of Etna.
The goal of the initiative, which this year also marks the beginning of a growth path reaching London for the very first time, is to consolidate the positioning of fine wines from Piedmont and Etna in a demanding market like France, where awareness of these two appellations is still rapidly expanding. The event will not be limited to wine promotion; rather, it aims to be an all-around vehicle for territorial promotion, highlighting the inseparable bond between excellent labels and their lands of origin, which are increasingly recognized today as premier tourist destinations.
The event will take place at L’Usine Deguerry, in the heart of the 11th arrondissement. Located in a masterfully renovated former factory, this venue perfectly embodies the typical Parisian industrial soul, where patinated walls and impressive vintage glass roofs blend with a sober, functional elegance. It is a space that serves not merely as a backdrop, but as a distinctive element: an environment with a strong, authentic character, ideal for hosting a high-level institutional event that requires prestige, fluidity, and a distinct rive droite style.
The event is designed both for wineries already established in the French market and for those seeking new commercial partners, offering a highly qualified opportunity for direct networking and business exchange.
Strengthened by the results achieved in 2025, which saw the attendance of over 200 trade professionals at the tasting desks and sold-out in-depth sessions, the event aims to establish itself and further improve as the premier occasion to showcase the extraordinary characteristics of these two regions, which share outstanding winemaking excellence, a deep-rooted territorial history, and the common goal of joining forces.
Hugo Courtois
A prominent figure in the French wine scene, Hugo Courtois boasts a career of excellence built in the dining rooms of Paris’s most prestigious restaurants, including the two-Michelin-starred Le Clarence, internationally renowned for its extraordinary wine selection. A semi-finalist in the ‘Meilleur Jeune Sommelier de France’ competition, he combines a rigorous technical background with a contemporary and dynamic approach to wine tasting. In addition to coordinating the www.triplevins.com project, Hugo Courtois is a highly regarded educator and communicator: his ability to decode complex terroirs and diverse winemaking styles transforms every masterclass into a top-tier educational experience for professionals and fellow sommeliers.
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