Barolo&Etna: two great territories of Italian wine united again in the promotion in Paris for an exclusive event dedicated to trade.
On Monday, November 2, 2026, Paris will once again set the stage for a unique alliance between two outstanding wine regions, an innovative collaborative effort that sees the majesty of the Langhe meet the volcanic elegance of Mount Etna. Following the success of the 2025 edition, which launched a highly valuable strategic synergy, the Consorzio di Tutela dei Vini Etna D.O.C. and its partners are joining forces once again for a highly anticipated second edition of this promotional event in the French capital.
The initiative, which this year kicks off a growth trajectory that will also reach London for the first time, aims to solidify the positioning of fine Piedmontese and Etna wines in the demanding French market, where awareness of these two appellations is still rapidly expanding. Beyond wine promotion, the event acts as a comprehensive showcase for regional tourism, highlighting the inseparable bond between these world-class labels and their home territories, both of which are increasingly recognized as top-tier travel destinations.
The event will be hosted at L’Usine Deguerry, in the heart of the 11th arrondissement. Housed in a masterfully repurposed factory, this venue perfectly embodies the quintessential Parisian industrial aesthetic, where weathered walls and grand, original skylights blend with understated, functional elegance. It is more than just a backdrop; it is a statement, an authentic, high-character space ideal for a premier industry event that demands prestige, seamless flow, and a distinct rive droite flair.
This event is tailored for both wineries already established in the French market and those seeking new commercial partners, offering a prime opportunity for direct, high-level professional engagement.
Building on the success of 2025, which drew over 200 trade professionals to the tasting tables and saw record attendance for our masterclasses, this event aims to cement its reputation as the benchmark for showcasing these two regions. Together, they share a commitment to world-class production, a deep-rooted heritage, and a unified vision for long-term collaboration.
IN COLLABORAZIONE CON:
