On June 21, 22 and 23, 2026, three days dedicated to the consortium’s member wineries to meet international importers and strengthen their presence in global markets.
Once again this year, in response to the growing demand from member companies for incoming initiatives and B2B meeting agendas, and with the aim of providing an effective and valuable service, the I Vini del Piemonte promotional consortium has chosen to participate once again in the WINE BUSINESS HUB B2B in Pollenzo, organized by Elle Due and Why Net, scheduled from June 21 to 23, 2026, with three days dedicated to the Consortium’s members.
The event includes two full days of B2B meetings dedicated to a maximum of 24 member wineries of I Vini del Piemonte, hosted in the prestigious setting of the Albergo dell’Agenzia in Pollenzo, as well as an exclusive masterclass reserved for attending importers.
Approximately 30–35 importers from key strategic wine markets are expected to attend, including:
USA and the Americas
Asia and Russia
European Union
Switzerland, the UK and Norway
Sunday, June 21 (late afternoon)
An exclusive masterclass on Piedmont wines for importers, featuring one wine reference from each participating producer.
Monday, June 22 and Tuesday, June 23
Opening session
B2B meetings throughout the day: each winery is guaranteed an agenda of at least 8 pre-scheduled 30-minute meetings per day with highly selected importers, based on careful matching
Light lunch included
Why participate?
with:
