A new format for the Swedish market with the dual objective of strengthening the presence of Piedmontese wines on Swedish wine lists and fostering a personal, direct exchange with the local gastronomic scene.
I Vini del Piemonte is pleased to present “A Close Look at Stockholm – Piemonte Door-to-Door,” a new and innovative B2B tasting format taking place in Stockholm on February 17–18, 2026.
Organized in collaboration with Wine Hub, the initiative will allow a maximum of 10 Piedmont wineries to showcase their wines to a selected audience of sommeliers and fine-dining professionals, with the dual objective of strengthening the presence of Piedmont wines on Swedish wine lists and fostering direct, personal connections with the local gastronomic scene.
“A Close Look at Stockholm” has been designed to overcome the logistical and time constraints that often limit interaction between Piedmont producers and Sweden’s high-end restaurant sector. Over the course of two days, each winery will visit eight carefully selected venues identified by Wine Hub, including top restaurants and wine bars across Stockholm, ranging from boutique venues to Michelin-starred establishments.
The tastings will take place in an intimate setting reserved exclusively for Swedish sommeliers. This focused and unconventional approach creates a relaxed atmosphere that encourages direct dialogue, the development of meaningful professional relationships, and optimized use of time, allowing producers to meet professionals directly in their working environment.
On February 17 and 18, a group of up to eight Piedmont producers will have the opportunity to visit eight renowned restaurants within Stockholm’s gastronomic scene. The goal is to effectively communicate the quality and identity of Piedmont wines, demonstrating their versatility and strong pairing potential with the cuisine of leading chefs.
From great structured reds to fresh, easy-drinking wines—perfect by the glass—the selection will highlight sustainability and appeal to a knowledgeable and demanding audience, including younger consumers who appreciate native grape varieties and the distinctive character of Piedmont’s territories.
February 17, 2026
9:45 – Meeting point and start of activities
10:00–16:00 – “A Close Look at Stockholm – Piemonte Door-to-Door”: visits to 4 restaurants throughout the day, with organized transfers and tastings
February 18, 2026
9:45 – Meeting point and start of activities
10:00–16:00 – “A Close Look at Stockholm – Piemonte Door-to-Door”: visits to 4 restaurants throughout the day, with organized transfers and tastings. Closing of activities
in collaborazione con :
