From March 22 to 25, 2027, member wineries of the I Vini del Piemonte consortium will renew their presence across the Atlantic by joining the Slow Wine USA Tour: Slow Wine’s premier, most successful US initiative dedicated to showcasing the exceptional terroirs of our region.
From March 22 to 25, 2027, Piedmont’s top wines take center stage across the United States with the Slow Wine USA Tour, stopping in Miami (March 22), Austin (March 23), and New York City (March 25).
Alongside wineries featured in the prestigious Slow Wine guide, a dedicated delegation of producers from the I Vini del Piemonte consortium will showcase their labels, consistently held in high regard by American consumers, directly to US wine trade professionals. Thanks to this established partnership, member wineries can join the tour and access this premier international stage even if they are not listed in the guide.
Each stop features an exclusive B2B walk-around tasting reserved strictly for importers, distributors, restaurateurs, sommeliers, and specialized media. It is an ideal platform both for discovering new commercial partners and strengthening an existing market footprint through tasting tables, targeted masterclasses, and dedicated PR outreach. Participation is also eligible for OCM funding.
The 2027 tour itinerary targets three major economic and cultural hubs, balancing established strongholds with high-growth markets:
March 22, 2027 | Miami, FL
Marking our return to Miami for the first time since 2023, this stop taps into the city’s rapid expansion as one of the most dynamic US markets for Italian fine wines. A thriving culinary scene paired with sustained international tourism makes it an essential commercial outpost.
March 23, 2027 | Austin, TX
Building on the strong reception of recent editions, Austin remains a rapidly booming market. Driven by a young, curious, and forward-thinking trade community, it provides a prime opportunity to unlock business beyond traditional East Coast channels.
March 25, 2027 | New York City, NY
The Big Apple remains the benchmark and indispensable showcase for Italian wine. As a cornerstone stop on the tour, it delivers top-tier brand exposure and direct engagement with leading critics, top-tier buyers, and major distributors.
CLICK HERE TO REGISTER AND SIGN UP FOR THE EVENT
A key strategic market: The US remains the leading export destination and top non-EU market for Italian wine, serving as an essential pillar for the entire national wine industry (Unione Italiana Vini).
A global industry shift, not just italian: The current market contraction affects all wine imports across the US, not just Italy. It reflects a broader slowdown driven by inflation and shifting domestic consumption patterns that impact all major producing nations (Vinetur).
Tariffs and trade barriers: The introduction and escalation of new tariffs across 2025/2026 have put noticeable pressure on trade flows, contracting overall value and often forcing the supply chain to absorb part of the price increases (Federvini).
Italy’s market leadership in volume: Despite macroeconomic headwinds and slight dips in average value through early 2026, Italy retains its solid lead in volume shipped to the US, demonstrating deeper market penetration than any competing exporting country (Unione Italiana Vini).
Polarization and premium resilience: While the mass market faces a pronounced slowdown, discerning US consumers and high-end accounts continue to seek out authenticity, prestigious terroirs, and sustainable practices. This makes targeted, collaborative promotional efforts essential.
Strong oyalty to brand Italy: Although most buyers noticed tariff-related price increases, less than 10% switched away from Italian wines, and a substantial share of consumers reported no intention of altering their buying habits. The primary purchase driver remains the high perceived quality associated with Italian wine (47%) (Beverfood / Federvini / Nomisma Consumer Survey).
Slow Food was founded nearly four decades ago in Piedmont. Despite its exponential global growth and the worldwide reach of Carlo Petrini’s vision, its headquarters remain in Bra, a small Piedmontese town. Its heart still beats in Piedmont, and its very first initiatives centered right around the region’s wines.
It was therefore a natural step for Slow Food to partner with I Vini del Piemonte, a strong, cohesive coalition of premier wineries founded in 2010 to promote and elevate the unique identity of Piedmont’s diverse appellations. Driven by genuine teamwork, I Vini del Piemonte has always operated on the belief that championing the region’s collective excellence is the most effective way to succeed in global markets.
Walk-Around Tasting: The centerpiece of each stop, reserved exclusively for trade professionals for direct bottle tasting and one-on-one producer networking.
In-Depth Masterclasses: Guided technical seminars led by renowned international experts and critics, spotlighting Italy’s iconic appellations and regional terroir.
PR & Media Relations: A dedicated press campaign featuring targeted releases, media alerts, and select invitations to ensure meaningful coverage across leading industry outlets.
Pricing and participation terms are detailed in the registration form.
Non-EU stops are eligible for OCM funding.
