I Vini del Piemonte will participate in the Zurich stage of the tour organized by Gambero Rosso to present the best Italian wines in the world.
Thanks to the partnership signed with Gambero Rosso, I Vini del Piemonte will take part as a guest region in the Zurich stage on January 19, 2026.
Together with the wineries from the prestigious Gambero Rosso guide, trade operators will have the opportunity to meet a group of producers from the I Vini del Piemonte promotion consortium, who will present a range of Piedmontese wines. By virtue of the important agreement, 10 I Vini del Piemonte wineries will be able to participate in this significant initiative, even if they are not featured in the guide.
I Vini del Piemonte will have a dedicated space, with individual stations for each producer, within the Walk Around Tasting aimed at trade operators, journalists, and selected consumers.
Zurich is one of the most challenging and competitive cities for the wine market, but also one of the most strategic for Piedmontese wine. Therefore, I Vini del Piemonte has chosen to join forces with an established and authoritative brand like Gambero Rosso, with the aim of creating a truly effective initiative to ensure a greater chance of success compared to the events continuously proposed in these two important markets.
