Partnership I Vini del Piemonte and GB Export: targeted actions on Singapore, Vietnam and new markets to help the consortium companies find an importer.
The partnership between I Vini del Piemonte and GB Export continues to grow, further strengthening our commitment to providing our members with practical, hands-on commercial support, especially in countries where we do not currently host direct events.
The service focuses on building a highly targeted business agenda. Using a rigorous selection process, we connect our producers exclusively with importers who are genuinely interested and whose business profiles are a strategic fit for the winery. This tailored approach is available through various formats, both through on-the-ground initiatives and local market outreach.
For the spring of 2027, we have scheduled two targeted initiatives in key Southeast Asian markets:
Singapore: A mature market and a vital hub, particularly attractive for premium wines.
Vietnam: A fast-growing emerging market with a rapidly expanding middle class and an increasingly strong interest in Italian products.
Guaranteed Matchmaking: A tailored schedule of 3–5 meetings with pre-vetted trade professionals (importers/distributors).
End-to-End Management: The service fee covers all organization, meeting coordination, and follow-up.
Flexible Participation: Producers can choose to travel to the market in person or participate remotely via video call to minimize travel costs. In the latter case, GB Export will manage the logistics of the samples and handle the tasting on-site.
In addition to our missions abroad, our partnership includes an ongoing program to host importers directly here in Piedmont. It is not a guaranteed B2B, but selected based on the buyer’s requests. The list of countries will be continuously updated on our website and the company will have the opportunity to know first who the buyer involved will be.
Hypothesized incomings:
To initiate the matching process and ensure the quality of these meetings, interested wineries must provide:
This documentation is essential to allow our partner to identify the importers that best align with each winery’s market positioning.
