From 24 January to 2 February 2022 I Vini del Piemonte took part in the Slow Wine Tour in the United States, which is the most successful initiative among those organized by Slow Food in the world.

The 2022 tour included five stops in five different US cities, from the West Coast to the East Coast, passing through Texas: San Francisco (January 24, 2022), Seattle (January 25, 2022), Austin (January 27, 2022), Miami (January 31, 2022) and New York (February 2, 2022).

Each stage was aimed exclusively at the trade sector (importers, distributors, journalists, opinion leaders, sommeliers, agents, wine merchants, restaurateurs etc.) and was therefore dedicated both to those looking for an importer and to companies already present in the US market but who need to promote themselves in wine bars, restaurants and the press. In New York only, it was scheduled a consumer session for companies already imported.

Together with the wineries selected by the prestigious Slow Wine guide, US sector operators had the opportunity to meet a group of producers from the promotion consortium I Vini del Piemonte. The producers presented a selection of Piedmontese wines, always highly appreciated in the States, where market research shows a marked trend towards the consumption of “high quality” wines. Thanks to the partnership, the wine producing companies, member of I Vini del Piemonte, can take part in the tour even if they are not included in the Slow Wine guide.

The United States is the first market in the world for wine consumption and is therefore a fundamental point of reference for the export of wine producing companies. Over the last ten years, the wine consumption in the USA has increased in volume by 28%, reaching 32 million hectoliters and Italy, with an overall market share of 32.4%, equal to over 2.5 million hectoliters, remains the main supplier of wine in this market of primary importance: a sign that our country enjoys a very high reputation with the American consumer (Source: Nomisma Wine Monitor).

WHY A PARTNERSHIP BETWEEN SLOW FOOD AND I VINI DEL PIEMONTE

Slow Food was established almost thirty years ago in Piedmont. Its headquarters, despite the exponential growth of members all over the world and the spread of Carlo Petrini’s ideas throughout the planet, remains in Bra, in a small Piedmontese town. Its heart still beats in Piedmont and the first events were carried out on the wine of this region. So it is only natural that Slow Food has chosen I Vini del Piemonte as a partner, a strong and cohesive group of excellent wineries, founded in 2010 with the aim of presenting and promoting the richness and particularity of the various denominations of Piedmont, a leading region in the world for the quality of its wines.