Barolo & Etna: Two Great Italian Wine Regions Unite for an Exclusive Promotional Event Dedicated to the Wine Trade in Paris.
Main Event
Pavillon Wagram
47 Avenue de Wagram 75017 Paris
Press Dinner
La Bonne Franquette Montmartre
18 Rue Saint-Rustique, 75018 Paris, Francia
On Tuesday, November 4, 2025, the majesty of the Langhe and the volcanic elegance of Etna will meet in the heart of Paris for an exclusive event promoting the wines and territories, organized by I Vini del Piemonte and the Etna D.O.C. Wine Consortium, in collaboration with Strada del Barolo and grandi vini di Langa. Paris represents an exceptional opportunity for fine Italian wines, thanks to its deep food and wine culture, the excellence of its restaurant sector, the growing interest in the diversity of our products, and its strategic position as a hub for international wine tourism and investment.
The event, to be held at Pavillon Wagram, will be an unmissable occasion for importers, distributors, restaurateurs, sommeliers, and specialized press to deepen their knowledge of these two denominations of excellence and meet 30 wineries from both territories. This initiative represents an ideal bridge between two of Italy’s most fascinating and distinct wine regions. Barolo, with its complexity, structure, and longevity, is a sublime expression of the Nebbiolo grape and the Langa terroir, capable of recounting centuries of history and passion. Etna wines, on the other hand, carry the unique energy of the volcano, offering mineral profiles, freshness, and an unmistakable identity derived from native grapes like Nerello Mascalese and Carricante. The objective is twofold: on one hand, to enhance the richness and specificity of the individual terroirs, and on the other, to demonstrate the ability of Italian wines to present themselves united on the global stage, offering a message of quality, authenticity, and great potential.
To best explore the potential of the two territories, two masterclasses will be held: one dedicated to Etna and its facets, and the second a journey through Barolo’s MGA (Additional Geographical Mentions). Both will be led by Alexandre Fréguin – Best Sommelier UK 2018.
Following the walk-around tastings dedicated to the trade, the day will conclude with a press dinner at the Le Petit Sommelier restaurant in Montparnasse, a historic Parisian restaurant, hosted by Alexandre Fréguin – Best Sommelier UK 2018. Ente Fiera di Alba will sponsor the event by providing samples of White Alba Truffle for tasting during the evening’s press dinner.
1:00 PM – 6:00 PM Walk Around Tasting aimed at trade operators
3:30 PM – 4:15 PM First Masterclass led by Alexandre Fréguin – Best Sommelier UK 2018 entitled “Etna DOC – i versanti e le contrade” (Etna DOC – the slopes and the Contrade)
4:30 PM – 5:15 PM Second Masterclass led by Alexandre Fréguin – Best Sommelier UK 2018 entitled “Le Barolo au fil du temps: MGA et millésimes” (Barolo over time: MGAs and Vintages)
8:00 PM: Press dinner at the Le Petit Sommelier restaurant in Montparnasse, with a presentation of the territory and wine presentation by Alexandre Fréguin – Best Sommelier UK 2018. The dinner will feature a tasting of 30 labels from the two territories, paired with a menu enhanced by elements recalling both regions (White Alba Truffle and Bronte Pistachio Pastries/Sweets).
L’Ente Fiera di Alba sarà sponsor ufficiale dell’evento portando assaggi del prezioso Tartufo Bianco d’Alba in degustazione durante la press dinner serale.
