November 20th, 2023: I Vini del Piemonte in Luxembourg for the first Barolo&Friends Event dedicated to Piedmontese excellences.
With a view to expanding business opportunities in new markets and considering the interest of many wineries in this small yet affluent country, on November 20th 2023, I Vini del Piemonte has scheduled the first edition of Barolo & Friends in Luxembourg.
Given the size of the market, the event format has been designed to encourage one-to-one interaction between operators and producers: after the customary market introduction for participating wineries, there will be a long tasting led by by the 2023 WSET Educator Davide Buongiorno with the presence of the producers, followed by a light luch and a walk-around tasting.
The walk around tasting will be aimed at the trade (buyers, sales agents, sommeliers, distributors, and journalists) – with approximately 50 operators expected – and will conclude with a final invitation-only opening for selected private amateurs.
This initiative is intended for Piedmontese wineries seeking importers, as well as for those already imported, aiming to promote themselves in this strategic European market.