8 June 2023: the Børsen palace will host the fourteenth edition of the main wine tasting event in Denmark
Undisputed reference for Danish sector professionals and wine lovers, the Barolo & Friends Event, organized by the promotion consortium I Vini del Piemonte, is scheduled for Friday, June 8 at the Børsen, seventeenth-century palace and historical headquarters of the Stock Exchange, among the best known and prestigious buildings of the Danish capital.
For this fourteenth edition, the participation of more than 30 wine producers from the main wine-growing areas of Piedmont is expected. Producers will personally attend to present their labels to operators and wine lovers, who, for years, have shown knowledge and deep love for Piedmont, not only for its great wines but also as their favorite holiday destination.
Why choose the Danish market?
For Piedmont, Denmark is the country of the most important wine lovers: they love excellence and made in Italy, they are competent, curious and have a high spending capacity. That is why the public of private consumers, in our opinion, is as important as trade. Danes love both wine – especially quality Piedmontese red wines – and tourism: Italy and Piedmont in particular are often their favorite holiday destinations.