I Vini del Piemonte will take part in the Zurich and London stages of the tour organized by Gambero Rosso to present the best Italian wines in the world.
Thanks to the partnership signed with Gambero Rosso, I Vini del Piemonte will take part as a guest region at the stages of Zurich (20 February 2023) and London (23 February 2023, Royal Horticutural Halls).
Together with the wineries of the prestigious Gambero Rosso guide, the sector operators will have the opportunity to meet a group of producers of the consortium of promotion I Vini del Piemonte, which will present a range of Piedmontese wines: by virtue of the important agreement stipulated, there will be 10 companies of I Vini del Piemonte that will take part in this important initiative, even if not included in the guide.
I Vini del Piemonte will benefit from a dedicated space, with individual stations for each producer, within the Walk Around Tasting aimed at selected trade operators, journalists and consumers.
London and Zurich are two of the most difficult and competitive cities for the wine market, but also among the most strategic for Piedmontese wine. I Vini del Piemonte has therefore chosen to join forces with an established and authoritative brand such as Gambero Rosso, in order to give life to a truly effective initiative, to ensure greater chances of success compared to the events continuously proposed on these two important markets.