I Vini del Piemonte is looking to the Balkans: discover Barolo & Friends in Sofia

3 June 2022: the first edition of our Barolo & Friends to promote Piedmontese wines in the Balkans arrives in Sofia

The promotion consortium I Vini del Piemonte arrives in Sofia for a new tasting initiative aimed at promoting Piedmontese excellence in a new market: Bulgaria.

After having touched over the years, through various successful initiatives, many Eastern European markets, today we turn our attention to the Balkan area of which Bulgaria represents an interesting gateway. On the advice of our historic partner Michèle Shah, we record a growing appreciation for Italian wines in the country, but, again, a lack of knowledge of the Piedmontese wine scene. We therefore consider it essential, in order to encourage the entry of Piedmontese companies into this market and support those already present, the creation of a promotion initiative aimed at creating knowledge and curiosity towards the wines of our region, stimulating their demand and diffusion.

The Barolo & Friends event in Sofia, scheduled for Friday 3 June 2022 at the Hilton Hotel in Sofia, is therefore reserved both for Piedmontese companies wishing to enter this emerging market, and for imported ones, and will therefore be aimed at locals operators in the sector, including importers, restaurateurs, sommeliers, journalists, etc. and selected wine lovers. The choice to place the event on Saturday, suggested by the partner, is aimed at allowing access also to professionals from neighboring countries with the aim of making the initiative a commercial and promotional opportunity, not only for the Bulgarian market, but to the neighboring Balkan area.


– from 12.45 to 13.00 Welcome for the winemakers held by Michèle Shah and an expert;
– from 15.00 to 16.00 Master Class “Piemonte and its wines” open to professionals and wine lovers led by local expert;
– from 17.00 to 18.00 Master Class open to professionals led by Michèle Shah;
– from 13.00 to 20.00 walk around tasting open to the professionals and winelovers

Under the patronage of:

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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