2020/02/01 > 2020/02/02

I Vini del Piemonte in Göteborg for two days of promotional initiatives

1-2 February 2020: master class, tastings and wine and food pairings to promote the Piedmontese wines in Sweden

The consortium of promotion I Vini del Piemonte, which has been present on Sweden for many years, organized several initiatives in Gӧteborg, second Swedish city for inhabitants renowned for its wine and food traditions, aiming at promoting the wines of Piedmont on a rapidly growing market which is also very interested in top quality Italian wines.

Piemonte Wine Day

Saturday, 1st February 2020, at the Clarion Hotel Post, historical and elegant building in the city centre, there has been the 4th edition of the Piemonte Wine Day: an entire day of promotional activities conceived to promote the Piedmontese wineries already present in the Swedish market. On schedule, two master classes reserved for the members of the prestigious wine club Munskänkarna, a walk around tasting addressed to the wine club members and a public of selected wine lovers, during which a stay in the Langhe for two people has been awarded, and a wine dinner dedicated to the Piedmontese cuisine at the Hotel Eggers, hosted by Robert Sumberaz, Ambassador of I Vini del Piemonte in Sweden, together with an expert sommelier.


  • 12.00-18.00 >> Walk around tasting aimed at selected wine lovers and members of the Swedish wine clubs
  • 13.30-15.00 >> Master class “Erbaluce and Timorasso. The hidden White Gems of Piedmont ”reserved for a selected members of Munskänkarna wine club, led by the wine expert Federico Bellini
  • 15.30-17.00 >> Master class “Multifaceted Piedmont: Not Just Nebbiolo” reserved for a selected members of Munskänkarna wine club, led by the wine expert Federico Bellini
  • 18.30 >> wine dinner of typical Piedmontese cuisine at the Hotel Eggers


  • Walk around tasting (14.00-18.00): 375.00 SEK
  • Master class “Multifaceted Piedmont: Not Just Nebbiolo” (15.30-17.00): 250.00 SEK
  • Wine dinner Hotel Eggers (18.30): 1175.00 SEK

Sommelier Day

Sunday, 2nd February 2020 a producers’ delegation of the consortium I Vini del Piemonte took part in the 20th edition of the prestigious Sommelier Day, an important fair organized by the western branch of the Sweden Sommelier Association (Svenska Sommelierföreningen) and dedicated to the sommelier’s profession at the Clarion Hotel Post. The members are professionals working in the catering field, in the Systembolaget as well as Swedesh importers and journalists of the sector. On schedule there was a walk around tasting addressed to some 200-300 sommeliers and a master class reserved for selected sommeliers, held by the expert wine lecturer Federico Bellini, at the presence of the wine producers.


  • 12.00-17.30 >> walk around tasting addressed to 200-300 sommeliers
  • 14.00-15.30 >> Master class “Piedmont in your Glass: A Grand Wine Tour” reserved for a selected number of sommeliers, led by Federico Bellini

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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