On 2nd March 2020 the consortium of promotion will be in the Netherlands to present the Piedmontese wines to Dutch professionals and selected wine lovers
InterContinental Amstel Amsterdam
Professor Tulpplein 1
1018 GX Amsterdam, Netherlands
After the great success of last year, I Vini del Piemonte will return to Amsterdam for the second edition of the Barolo & Friends Event in the Dutch capital. The event will be organized with the precious support of Perswjin, the country’s most important sector magazine.
The event will take place on Monday 2nd March 2020, at the InterContinental Amstel Amsterdam hotel, with a packed schedule which will include a full day of tastings with separate sessions for operators and selected wine lovers. In addition to the walk around tasting, that will give the public the opportunity to get in touch directly with the wine producers, there will be also several in-depth Master Classes.
The Dutch market is potentially extremely interesting for the Piedmontese wines: the wine consumption has grown considerably in the last years and today the Italian wine popularity is on the increase especially among the young generations, who are more curious and careful in their choice.
The demand diversification also shows a growing knowledge from the consumers: the red wines remain the most purchased (50%), but in the last years also the white wines (40%) and the rosé (10%) have increased their popularity, together with sparkling wines. The trends today mark an increasing interest for wines of the terroir and native varieties ad take into great account the sustainability values.