On 18th and 20th November 2019 I Vini del Piemonte will be in Tokyo and Seoul, together with Slow Wine for a promotional tour addressed to professionals.
Slow Wine and the consortium of promotion I Vini del Piemonte continue their collaboration and, in November 2019, will be together again to join the forces in a promotional tour in Asia.
On schedule, two initiatives primarily addressed to sector professionals (importers, dealers, journalists, opinion leaders, sommeliers, agents, restaurateurs, etc.), in the form of a walk around tasting: on Monday 18th November 2019 in Tokyo (Japan) and Wednesday 20th November 2019 in Seoul (South Korea). During both events there will also be Master classes for trade operators.
Goal of these initiatives is to present the top quality Italian wine productions with a specific focus on Piedmontese wines.
Japan, sixth wine importer in the world in terms of value, represents an extremely interesting market: the per capita GDP is much higher than the Italian one. Moreover, Japanese consumers are definitely well prepared in terms of wine and they consider essential that wine represent a territory with all its peculiarities. In this, Italian wines are certainly favoured, also thanks to the fact that in Japan there is great enthusiasm for everything coming from our country.
South Korea is the twelfth economy in the world (the fourth in Asia) and is confirmed as one of the most dynamic market of the Far East as well as one of the most interesting in the world as far as growing rates and opening to western consumption models are concerned. According to the latest available data (January – August 2018), the imports of Italian wine in South Korea increased by 17,2% and Italy is the third wine supplier with a share on the total Korean import of 13,9% (France has 32%, Chile 18,9%). (2018 ICE data).