2018/06/20 > 2018/06/22
Oslo, Bergen, Ålesund

New promotional tour in Norway for I Vini del Piemonte

From June 20th to 22nd 2018, I Vini del Piemonte came back to Norway with a three-day promotional event addressed to trade professionals and consumers in Oslo, Bergen and Ålesund.

I Vini del Piemonte has always considered the Scandinavian area as particularly interesting. Therefore, for many years, it has constantly been present in Norway, one of the most important markets as far as the consumption of top quality wines is concerned. And here Piedmont is in second place for numbers of bottles of red wine exported. Here is why from June 20th to 22nd 2018 a new promotional tour has involved 15 Piedmontese producers in different events in Oslo, Bergen and, for the first time, in Ålesund.

Oslo – BtoB meetings

The kick off has been in Oslo, Wednesday June 20th with a day of BtoB meetings. Following a pre-arranged schedule, the representatives of six wine producing companies met ten importers who were looking for Piedmontese products. Each meeting lasted about 15 minutes, according to the “speed tasting” formula.

PROGRAM
10.00 / 12.00 >> BtoB meetings between wine producers and importers

LOCATION
Nedre Foss Gård
Nordre gate 2
0551 Oslo, Norway


Oslo – Festival Piemonte

Always on Wednesday June 20th in Oslo there has been the “Festival Piemonte”, an innovative event to celebrate Piedmontese wine and food products: in the first part of the day there was a tasting with music and traditional dishes, with 8 wine producers who personally presented their labels and a tasting counter run by the sommelier Sandro Minella with the wines of 25 Piedmontese producers. Then, there was a wine dinner, during which Sandro Minella guided the guests to the discovery of 4 courses to match with the wines of 4 Piedmontese producers.

PROGRAM
15.00 / 19.30 >> Walk Around Tasting + buffet in the external courtyard
20.00 / 23.00 >> wine dinner in the inner restaurant

LOCATION
Nedre Foss Gård
Nordre gate 2
0551 Oslo, Norway


Bergen – Festival Piemonte

The following day, Thursday June 21st, the “Festival Piemonte” moved to Bergen, where a rich buffet dinner was held, with 2 wine producers who personally presented their labels and a tasting counter run by the sommelier Sandro Minella with the wines of 7 Piedmontese producers. A DJ provided the musical entertainment for the entire dinner.

PROGRAM
18.00 / 24.00 >> buffet dinner + walk around tasting

LOCATION
KODE 1
Nordahl Bruns gate 9
5014 Bergen, Norvegia


Ålesund – Barolo & Friends Event

Finally, on Friday June 22nd there was the first edition of the Barolo & Friends Event in Ålesund, maritime capital of Norway and city symbol of the Scandinavian tourism. The event included a session reserved for sector professionals, a session open to final consumers and two in-depth Master Classes.

PROGRAM
14.00 / 16.00 >> Walk Around Tasting reserved for the sector professionals
16.30 / 19.30 >> Walk Around Tasting open to final consumers
16.30 / 17.30 >> Master Class on Barbera wine, led by Sandro Minella and Øyvind Tveit, wine professional manager at Vino Piemonte AS
18.30 / 19.30 >> Master Class on Nebbiolo, Barbaresco e Barolo wines, led by Sandro Minella and Øyvind Tveit

LOCATION
Radisson Blu Hotel Ålesund

Sorenskriver Bulls gate 7
6002 Ålesund, Norway

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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