On March 12th-13th 2018 I Vini del Piemonte organized two promotional events in Gӧteborg and Stockholm, with sessions addressed to trade and final consumers.
Sweden is an extremely important market for the wine export of Piedmontese wines. This year, the consortium of promotion I Vini del Piemonte, which has been active in this market for many years, proposed two promotional events both with sessions dedicated to trade and also moments open to the local wine lovers.
On Monday March 12th 2018 the second consecutive edition of the Barolo & Friends Event was held in Gӧteborg, the second city of Sweden for the number of inhabitants, renowned for its wine and food traditions. The entire event aimed at promoting Piedmontese wines on a highly growing market that is also extremely interested in top quality Italian wines.
The evening before, Sunday March 11th, at 19.00, a very exclusive wine dinner was held at the restaurant Porter Pelle addressed to a public of some 60 wine lovers, with the Michelin award-winning chef Ulf Wagner who proposed some traditional Swedish dishes paired with Piedmontese wines.
– 11.00-16.00 >> Walk Around Tasting addressed to trade
– 14.00-15.00 >> Master class reserved for trade, led by Sandro Minella
– 17.00-20.00 >> Walk Around Tasting addressed to final consumers
– 18.00-19.00 >> Master class addressed to final consumers, led by Sandro Minella
Location: Hotel Waterfront
On Tuesday March 13th 2018 the Barolo & Friends Event landed in Stockholm for the first time. In order to organize this event, I Vini del Piemonte cooperated with Sopexa, an agency that is world leader in the event organisation and in the wine&food promotion. The event was held at the famous Grand Hôtel in Stockholm and consisted in a Walk Around Tasting reserved for professionals, carefully selected and invited by Sopexa, and then a session edicated to Swedish wine lovers.
Location: Grand Hôtel, Stockholm