The consortium of promotion of top quality Piedmontese wines continues to invest in the Swiss market.
Monday, May 8th 2017, after the positive debut of last year, the consortium of promotion I Vini del Piemonte proposed, one more time, the Barolo & Friends Event in Bern, capital of the helvetic Confederation and place of great interest for the wines of Piedmont.
The event has been held at the Hotel Schweizerhof and included a session reserved for the sector professionals as well as one open to the public of Swiss wine lovers. The two sessions followed the format of a “Walk Around Tasting” and will both include a Master Class on a specific topic.
Also for this edition, it has been confirmed the cooperation with the agency Pressebüro B&T, which has been, for years, in charge of the promotional activities for Gambero Rosso for the Swiss and German market.
h 14.00-16.00: “Walk Around Tasting” addressed to the sector professionals
h 16.00-17.00: Master Class for the trade sector, led by Nicola Mattana: “Ruché, 30 successful Years”
h 16.00-20.00: “Walk Around Tasting” open to the public
h 18.00-19.00: Master Class for the public, led by Nicola Mattana: “Ruché, Barbera and Nebbiolo: the Piedmont great wines DOC e DOCG”