On November 9th and 10th 2016, the consortium of promotion I Vini del Piemonte has been in Helsinki and Tallinn for two new legs of the Barolo & Friends Event.
Finland and Estonia are two very interesting countries for the export of quality wine: these are, in fact, markets of small-medium size which are definitely growing, where the Italian wines are the first in terms of value of imports together with the French wines. In addition, the average selling price has been constantly increasing in the last 5-6 years and the interest in the Piedmontese wines is very high.
In order to give the companies, members of our consortium, the opportunity to strengthen or start new commercial relationships in markets where the wine consumption is steadily growing, I Vini del Piemonte, in cooperation with “CIA – Confederazione Italiana degli Agricoltori“, organized two new legs of the Barolo & Friends Event: on Wednesday 9 November in Helsinki, capital of Finland, with the support of the Italian Embassy, at the historic Vanha Ylioppilastalo, and Tuesday 10 November in Tallinn, capital of Estonia, at the House of Blackheads.
Both the events included a Walk Around Tasting divided in two sessions: the first one addressed to the sector professionals (importers, dealers, ho.re.ca system, journalists, etc), carefully profiled and selected on the basis of a real interest towards Piedmontese companies, and the second one dedicated to the public of local wine lovers, highly selected through the wine clubs.
Moreover, during the events, has been organized some Master Classes for professionals and final consumers aiming at improving the knowledge of the different Piedmontese wines. The Master Classes in Helsinki has been hosted by Riikka Sukula, a Barolo wine producer from Finland, together with the young champion of young sommeliers Heidi Mäkinen.
10.00 / 13.00 >> “Walk Around Tasting” open only to sector professionals
12.00 / 13.00 >> Master class on the Wines of Piedmont for sector professionals
14.00 / 18.00 >> “Walk Around Tasting” open to the public
14.00 / 15.00 >> Master class for the public: “The many faces of Nebbiolo” (tasting of 8 different wines made with Nebbiolo)
15.30 / 16.30 >> Master class for the public: “Meeting the King” (tasting of 5 different Barolo)
17.30 / 18.30 >> Master class for the public: “Sparkling” (tasting of sparkling wines)
14.00 / 17.00 >> “Walk Around Tasting” open only to sector professionals
15.00 / 16.00 >> Master class on the Wines of Piedmont for sector professionals hosted by the wine journalist Tanel Eigi.
17.00 / 20.00 >> “Walk Around Tasting” open to the public