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Wine and design in Geneva

W+D=L goodwine+gooddesign=goodlife: the consortium I Vini del Piemonte came back to French Switzerland with a new project, an exclusive partner and a new prestigious location with a set-up specifically designed for the event.

After the first three editions of Barolo & Friends, the consortium I Vini del Piemonte came back to Geneva with a new project in partnership with ALT-I Architectural luxury technologies of Italy; a cultural association that gathers together different companies involved in the field of design and architecture, such as Marcarino Arredamenti, NCS Illumina, Primat, Fratelli Groppo, Oberto&Allerino, Studio Lazier, Acquatec and Canalmarmi e Graniti.

W+D=L goodwine + gooddesign = goodlife has been an innovative event that, for the first time, presented together the very best of Italian wine production and design in order to offer the Genevan public the very best of Made in Italy in a unique 360 degree experience.

The event was held on June 10th, 2015, at the Bâtiment des Forces Motrices; an evocative exhibition space resulting from an accurate work of industrial recovery, and overlooking the waters of the Rhône and Lake Geneva. A new venue, for a completely renovated event, that gave the participants the opportunity to taste Barolo and the other great Piedmontese wines and to discover the more recent innovations in the design sector.

The Piedmontese wine companies and a team of professionals specializing in architectural innovation presented their products and projects within an evocative exhibition space created for the occasion by ALT-I: the area dedicated to the producers had the appearance of a bunch of grapes in which each “berry” corresponds to a tasting table, while the area dedicated to ALT-I was the grape “stalk”, as to symbolically unite design and wine. The “grapes” was also connected together with famous quotes from the wine world.

A rich and cosmopolitan city, Geneva is one of the most important economic, industrial, technological and financial centres of Switzerland. Its inhabitants have considerable purchasing power and love quality, especially in the wine and food sector. As underlined by Marianna Valle, Deputy Secretary General at the Italian Chamber of Commerce for Switzerland, «the Piedmontese wines, and Barolo in particular, are very popular in French Switzerland right now because they are perceived as the highest quality products. Moreover, there is also a huge passion for the “Made in Italy” brand and often consumers tend to prefer furniture components of Italian design because they are considered “trendy”, so the idea of combining these two icons of the Italian spirit could only be a winner».

«The idea for this event arose because we are aware of the strength of the brand “Made in Italy” abroad” – explains Daniele Manzone; managing director of the consortium I Vini del Piemonte –, “Therefore, we are always open to the possibility of experiencing new partnerships with other business realities with whom we share the values of excellence and the Italian spirit, and the combination of wine-design is certainly a great example of it!»


3.30pm / 5.30pm: “Walk Around Tasting” restricted to professionals (traders, Ho.Re.Ca., importers, sommeliers and journalists specializing in tourism and the wine and food sector).

5.30pm / 9.00pm: “Walk Around Tasting” open to the public (with entrance fee), where it will be possible to meet the producers and taste the great Piedmontese DOC and DOCG labels. There will also be a food area with Italian top quality food products and a promotional desk to discover the main tourist and cultural attractions of Piedmont.

Side events

6.30pm: An in-depth laboratory named “Wine & Food Moments” will be addressed to the public to present the parings between Piedmont’s top quality food products and its wines, lead by Sandro Minella and two delegates of Accademia Italiana della Cucina, Italian academy of cuisine.

Presentation of the latest innovations in the field of planning and design by ALT-I, addressed to potential customers.


Boroli – Alba (CN)
Rivetto dal 1902 – Serralunga d’Alba (CN)
Tenuta Tenaglia – Serralunga di Crea (AL)
Baldi Pierfranco – Costigliole d’Asti (AT)
Tenuta L’Illuminata – La Morra (CN)
Broccardo – Monforte d’Alba (CN)
Mario Rivetti, Cascina Serre – Alba (CN)
Danilo Spinoglio – Sala Monferrato (AL)
Le Strette – Novello (CN)
I ROC – Calosso (AT)
Manuel Marinacci Viticoltore – Guarene (CN)
Bussia Soprana – Monforte d’Alba (CN)
Cascina Boschetti Az. Gomba S.S. Agricola – Barolo (CN)
Cascina Alberta – Treiso (CN)
Antica Cascina dei Conti di Roero – Vezza d’Alba (CN)
Cadia Az. Agr. – Roddi (CN)
Réva Società Agricola Semplice – Monforte d’Alba (CN)
Alessandro Rivetto Az. Agr. – Cremolino (AL)
Eraldo Viberti – La Morra (CN)
Tenuta San Maurizio Srl – Santo Stefano Belbo (CN)
Scarzello Giorgio e Figli – Barolo (CN)
St. Roch – Quart (AO)

Food area

Grissinificio Europa snc, Osteria Italia – Corneliano d’Alba (CN)
Caseificio La Bottera – Morozzo (CN)
Caffettino – Ginevra (Svizzera)
Edmond Experiences SA – Ginevra (Svizzera)

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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