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Barolo & Friends Event: still a hit in Zurich!

On 8th May 2014, i Vini del Piemonte were in Zurich with a format extremely rich in initiatives that will allowed Swiss wine loves to enjoy an exclusive experience in the world of taste and excellence.

The Consortium i Vini del Piemonte has made a stop in Zurich for the fourth edition of the Barolo & Friends Event with an increasingly innovative and experiential programme which allowed the public of Zurich to discover Piedmontese wines through laboratories, in-depth seminars, dinners, and tips on how to match together the very best food products.

Once again, the prestigious Zunfthaus zur Saffran, seat of the guild of food merchants of Zurich, hosted the event that,  as in past events, took advantage of the valuable partnership with the Italian Chamber of Commerce for Switzerland. The media partner for the event was Vinum, the leading Swiss magazine dedicated to wine.

Great innovation of the 2014 Barolo & Friends Event was represented by the Ethic Lottery: adopt a Food Garden in Africa, a contest that gave the possibility to win holidays in Piedmont, food and wine products, Slow Food publications, tickets for Salone del Gusto, the Taste Fair of Torino, and design objects Alessi: the tickets were on sale for the first time during the Zurich event and part of the revenue will be given to the Slow Food Foundation for Biodiversity to support the project “10,000 Food gardens in Africa”, a solid model of sustainable agriculture to endorse the different environmental socio-economics and cultural scenarios of the African continent.

Another initiative to make the event even more appealing was the Wine Game Area, a space where everybody has been able to test their knowledge of Piedmontese wines though a set of sensorial games!


– From 5.00pm to 7.00pm (first session) and from 7.30 pm to 9.30pm (second session): “Walking tasting”, tables with the producers of Piedmontese DOC and DOCG wines and an area dedicated to a selection of food and wines of excellence.

Side events

At 6.00pm and 7.30pm two Wine & Food Moments Laboratories, with wine-food pairing and the tasting of products, exclusively for the participants, which are not included in the normal sessions of Walking Tasting.

At 19.30 “Barbaresco Vertical Tasting” from the “Cru Pajé” reserves.

Two exclusive evenings entitled “Dinner with Piedmont”: 7th May, from  7.00pm, at the Restaurant La Tavola (info and booking info@ristorante-latavola.ch); 9th May,  from 7.00pm, at  the Restaurant Toscano Puls 5 (info and booking info@ristorante-toscano.ch)

Wine producers

Tenuta Due Corti – Monforte d’Alba (CN)
Tenuta La Tenaglia – Serralunga di Crea (AL)
Casetta Fratelli – Vezza d’Alba (CN)
Castello di Gabiano – Gabiano (AL)
Marchesi Alfieri – San Martino Alfieri (AT)
Bric Cenciurio – Barolo (CN)
Giacomo Borgogno & Figli – Barolo (CN)
Cadia – Roddi (CN)
Baricchi – Neviglie (CN)
La Fusina – Dogliani (CN)
Conterno Franco – Monforte d’Alba (CN)
Produttori del Barbaresco – Barbaresco (CN)
Azienda Agricola Crivelli – Castagnole Monferrato (AT)
Bottega del Vino Dolcetto di Dogliani – Dogliani (CN)
Cantina Comunale I Sorì di Diano – Diano (CN)
Az. Agr. Adriano Marco e Vittorio – Alba (CN)

Food producers / Importers

Il Mercato – Graniti (ME)
Don Giovanni AG – Zürich (CH)
Pugliese – Prodotti del Cilento – Olten (CH)
Emozioni Italiane GmbH – Volketswil (CH)
I Toscani – Barberino di Mugello (FI)

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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