On 15 May 2023, I Vini del Piemonte returns to Warsaw for a tasting event aimed at Polish wine professionals.
After three years of absence, the promotion consortium I Vini del Piemonte returns to Poland on Monday 15 May 2023 with the Barolo&Friends event now in its sixth edition and addressed to local operators, including importers, restaurateurs, sommeliers, journalists, etc.
I Vini del Piemonte will give life to a high-level tasting event which aims to conquer a 30-year-growing market which records an interesting premiumisation trend.
The event offers interesting business opportunities both to wineries looking for importers and to wineries already present in the country.
THE POLISH MARKET
Sales in Poland grew by some 8.5% between 2019 and 2020. This trend continued in 2021; the total wine market grew by some 7.5% in hypermarkets and supermarkets, discounts, mini-markets and service stations.
Surprisingly, sales of premium and super premium wines increased by 15% and 13% respectively, and showed the fastest growth over this period. This process of premiumisation can also be found in alcoholic beverages.
Unlike countries with a long and stable tradition of wine consumption, the Polish market has several advantages: