20 June 2022: I Vini del Piemonte in Gent with Consorzio Barbera d’Asti e Vini del Monferrato for an exclusive promotion event aimed at trade
On 20 June 2022, a large team will gather together. In fact, Barbera d ‘Asti e Vini del Monferrato Consortium and I Vini del Piemonte promotion consortium return side by side for a new edition of My Name is Barbera. Belgium will be the stage for an important initiative, created with the aim of promoting Barbera d ‘Asti in this strategic market.
The event will be staged in Ghent, in the rich Flanders, a region that connects to the Netherlands and overlooks at London through the North Sea, the beating heart of the Belgian economy and a point of great interest for quality food and wine: a targeted choice to promote Barbera d’Asti through a walk around tasting and two in-depth master classes, reserved exclusively for professionals.
The event will be aimed at over 100 selected trade operators (both importers looking for new companies, and representatives of the Ho.Re.Ca sector, restaurateurs, journalists, sommeliers, etc.). The initiative is therefore open both to producers looking for an importer in Belgium and to already imported companies wishing to promote themselves to operators in the sector.