I Vini del Piemonte in the Netherlands for a promotional initiative entirely dedicated to Dolcetto with Fred Nijuis
I Vini del Piemonte is looking to the Netherlands for a promotion initiative entirely dedicated to a grape variety that symbolizes the Piedmontese tradition: Dolcetto.
Taking up the challenge of dedicating an entire day to one of the symbols of Piedmont as a wine producing region is our Ambassador in the Netherlands: Fred Nijhuis. One of the best known and most appreciated Dutch journalists, for over 25 years he has been organizing tastings and training seminars in the field of wine and gastronomy and has published articles in the most important trade magazines and, nevertheless, is a great connoisseur of Piedmont and its indigenous varieties.
The activity, scheduled for 2022, aims to enhance the different nuances of a highly representative vine to an audience of professionals and to promote knowledge and demand on the Dutch market, traditionally linked to red varieties.
Dogliani, Diano D’Alba, Ovada are the 3 DOCGs that will be the cornerstone in the narration of the territories of choice addressed to 50 selected professionals (importers, distributors, Ho.Re.Ca and press) who are really interested in learning more about this topic.
With the aim of building this business at its best, Fred Nijhuis will be a guest of I Vini del Piemonte for an in-depth tour of wine and the Dolcetto territories between November and December 2021 in which he will visit the main production areas and some selected wineries among the candidates.
* Date to be defined