I Vini del Piemonte and Slow Wine will be together again to present the very best of the Italian and Piedmontese oenology in the United States
From 18th to 25th February 2020 I Vini del Piemonte will take part, for the fifth year in a row, to the promotional tour in the United States organized by Slow Wine. This event is the most successful initiative among those organized by Slow Food in the world.
The 2020 tour includes 5 stops in 5 different US cities, from west to east: San Francisco (18 February), Seattle (19 February), Denver (21 February), New York (24 February) and Boston (25 February). Each event will be addressed exclusively to the trade sector (importers, distributors, journalists, opinion leaders, sommeliers, agents, wine shops, restaurateurs etc.), with the exception of the New York, where a consumer session is also planned, reserved to companies already imported.
Alongside the Italian wine producing companies selected by the prestigious Slow Wine guide, the American sector operators and the wine lovers will have the opportunity to meet some producers members of the consortium of promotion I Vini del Piemonte, who will present a selection of Piedmontese wines, always extremely appreciated in the States, as wines of “high quality”.
The U.S.A. are confirmed as the first wine consumers in the world, with almost 32 million hectolitres consumed in 2016 (source: OIV – The International Organization of Vine and Wine), and Italy, with a total market share of 32.4%, equal to more than 2.5 million hectolitres, remains the main wine supplier in this market of primary importance (source: UN Comtrade).
The U.S.A. are the first market in the world for wine consumption and the potential for growth is still significant. Over the last ten years consumption has increased in volume by 28% to 32 million hectoliters and Italy, with an overall market share of 32,4% (over 2.5 million hectolitres), is the leading supplier of wine in this market: a sign that our country enjoys a very high reputation among American consumers (Source: Nomisma Wine Monitor).