2020/06/11 > 2020/06/13
Aarhus, Copenhagen

Three days of promotional events in Denmark for I Vini del Piemonte

11-12-13 June 2020: the Barolo&Friends returns to Aarhus and Copenhagen, which also hosts the third edition of Drink&Bite


As every year, I Vini del Piemonte has scheduled several promotional initiatives in Denmark, strategic market where the consortium has been working with great success for 12 years, where the Italian wine is particularly known and loved. In fact, thanks to the constant growth in demand in the last ten years, Italy has become the main wine export, ahead of France.

Barolo & Friends Event, Copenhagen

On Friday 12 June 2020 Copenhagen will host the twelfth consecutive edition of the Barolo & Friends Event, the most important tasting event dedicated to wine of the entire Denmark, which, for years, has become the undisputed leading gathering point for Danish sector professionals and wine lovers. The event, organized in collaboration with the Italian Chamber of Commerce in Denmark, will take place, one more time, at Børsen, a seventeenth-century palace which was the historical seat of the Stock Exchange and is considered one of the most prestigious location of the Danish capital.

For this twelfth edition, more than 40 wine producers from the main wine-producing areas of Piedmont are awaited. The producers will attend this event in order to personally present their labels to sector professionals and wine lovers. For years, the Danes have shown to know and deeply love Piedmont, not only for its great wines but also as their favourite holiday destination.

One of the great innovations of the 2020 edition will be an in-depth focus about the white wines from Piemonte, thanks to the partnership with some important Piedmontese consortia, which will be present in the walk around tasting and in some in-depth master classes.

In addition, there will be a room entirely dedicated to food products from all over Italy, where visitors can taste the flavors and aromas of the “Belpaese”!

As usual, the event will be divided into three different sessions, in the shape of a “walk around tasting”: the first will be reserved for sector operators, the other two will be open to the paying final consumers and a stay in the Langhe for two people will be awarded. As part of the trade session there will also be one or more in-depth Master classes dedicated to Piedmontese wines with a specific focus led by the renowned journalist Thomas Ilkjær.


  • 10.00-11.00: seminar on the wine market in Denmark addressed to the attending producers
  • 11.30-15.30: trade session
  • 16.00-18.00: wine lovers first session
  • 18.30-20.30: wine lovers second session

Drink&Bite: discover the Piedmontese taste!

After the positive experience of the first two editions, Saturday 13 June 2020 the event “Drink&Bite: discover the Piedmontese taste!” will return to Copenhagen. This food&wine event will give the public the opportunity to taste some of the delicacies of the Italian gastronomy paired with wines of some producers of the consortium of promotion I Vini del Piemonte. A sort of “Piemonte Festival” addressed in particular to millennials: a young but extremely precious and strategic public inside the domestic wine market sector.

Barolo & Friends Event, Aarhus

Considering the strategic importance of the Danish market for the Piedmontese wines, on Thursday 11 June 2020, the Barolo & Friends Event will return also to Aarhus, second Danish city for number of inhabitants and main port of the country. This will be the event third edition, after three years of absence, and here too there will be a session for the trade and one for the wine lovers.

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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