2019/03/25 > 2019/03/27

New promotional tour in Norway

On 25 and 26 March 2019 I Vini del Piemonte returns to Norway with three days of promotional initiatives addressed to trade and consumers in Oslo and Bergen.


I Vini del Piemonte has always looked with particular interest to the Scandinavian area and, for years, it has been steadily present in Norway, on of the most important market in the world for the consumption of top quality wine. In fact, here Italy is in first place for the export of red wines, not only for the volumes (15.5 million litres) but also for the value. The situation is particularly positive for Piedmont, which, in 2014, achieved the second position overall in the exports of red bottled wine, continuing to grow more than all the other Italian regions also in the years which followed.

In view of this strategic importance, I Vini del Piemonte has scheduled a new promotional tour on 25 and 26 March 2019. This event will involve Piedmontese producers who will offer a “Piedmontese experience” in Oslo, and Bergen.

BtoB meetings

25 March 2019, Gamle Logen, Grev Wedels Plass 2, 0151 Oslo

Monday 25 March Oslo will host a session of BtoB meetings which, from 9.00 to 12.00 will allow the representatives of the wine producing companies to meet some importers in search of Piedmontese wines. Everything will be scheduled on a pre-arranged agenda. The initiative is organized in collaboration with Ken C. Engebretsen, director of the Norsk Sommelier Education (the most important Norwegian school of the hospitality and catering sector which has a lot of contacts with the trading sector), who has already been partner of I Vini del Piemonte in several occasions.

Barolo & Friends Event in Oslo

25 March 2019Gamle Logen, Grev Wedels Plass 2, 0151 Oslo

Always on Monday 25 March, in Oslo, the sixth consecutive edition of the Barolo & Friends Event will take place. As usual, the event will be organized in the form of walk around tastings and master classes divided in two distinctive sessions: the first exclusively reserved for the trading representatives and the second for the wine lovers selected in collaborations with the sommelier associations and some of the most important Norwegian wine clubs.

  • 11.30 – 12.30 >> Master class for the sector professionals
  • 12.30 – 16.00 >> Walk around tasting exclusively reserved for sector professionals: traders, ho.re.ca, importers, monopoly representatives, wine journalists etc.
  • 16.00 – 19.00 >> Walk around tasting open to final consumers
  • Time to be defined >> Master class reserved for final consumers
    >> buy tickets online

Barolo & Friends Event in Bergen

26 March 2019, KODE 1, Nordahl Bruns gate 9, 5014 Bergen

The following day, Tuesday 26 March, the Barolo & Friends Event will move to Bergen, the second most populated city of Norway, also known as the Gate to the Land of the Fjords, a lively centre thanks to the presence of many students and a high quality catering sector. The event will be exclusively aimed at final consumers and it will be structured as walk around tasting with 5 wine producers personnally present and 5 wineries in a tasting table:

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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