2019/12/16 > 2019/12/18
Beijing, Shanghai

The Education Centre on Piedmontese Wine starts again in China

16th-18th December 2019: scheduled in Beijing and Shanghai two new appointments with the training seminars addressed to Chinese operators in collaboration with Slow Food China

With the aim of promoting the Piedmontese wine and territory knowledge in China, increasing and diversifying the promotion in an extremely complex but increasingly strategic market for Piedmontese wines, the consortium of promotion I Vini del Piemonte has launched the second edition of the Education Centre on Piedmontese Wine.

This ambitious project started in 2018 in collaboration with Slow Food China to present to the Chinese sector operators Piedmont in its wholeness: its wines, the different DOC and DOCG labels, its flagships.

The initiative includes the organization of training seminars conceived as a Wine Tasting Experience® (original tasting event conceived by Strada del Barolo e grandi vini di Langa), guided by an Italian speaker with simultaneous translation in Chinese and the support of interactive and videos.

The two scheduled meetings, where there will be the presentation of labels from wine producing companies which are already distributed in China, will be organized as follows:

  • Monday 16th December 2019: training master class in the prestigious Training Center – Tourism College of Beijing Union University (awaited some 30 sector operators)
  • Wednesday 18th December 2019: training master class at the IP Mall Shanghai (awaited some 30 sector operators)

I Vini del Piemonte
Via Cavour 26/A, 12060 Castiglione Falletto (CN)
Tel. +39 0173 787166, Fax +39 0173 328048
CF / P Iva: 03348050042, info@ivinidelpiemonte.com

Campagna finanziata ai sensi del reg. UE n. 1308/2013
Campaign financed according to EU regulation no. 1308/2013

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