16th-18th December 2019: scheduled in Beijing and Shanghai two new appointments with the training seminars addressed to Chinese operators in collaboration with Slow Food China
With the aim of promoting the Piedmontese wine and territory knowledge in China, increasing and diversifying the promotion in an extremely complex but increasingly strategic market for Piedmontese wines, the consortium of promotion I Vini del Piemonte has launched the second edition of the “Education Centre on Piedmontese Wine”.
This ambitious project started in 2018 in collaboration with Slow Food China to present to the Chinese sector operators Piedmont in its wholeness: its wines, the different DOC and DOCG labels, its flagships.
The initiative includes the organization of training seminars conceived as a Wine Tasting Experience® (original tasting event conceived by Strada del Barolo e grandi vini di Langa), guided by an Italian speaker with simultaneous translation in Chinese and the support of interactive and videos.
The two scheduled meetings, where there will be the presentation of labels from wine producing companies which are already distributed in China, will be organized as follows: