On March 17th, 24th and 31st 2017, Eataly Copenhagen hosted three special events with the tasting of Piedmontese wines led by the popular Danish journalist Thomas Ilkjaer.
Considering the great popularity of the Piedmontese wines in Denmark and the experience gained in the years thanks to the organization of eight consecutive editions of the Barolo & Friends Event in the Danish capital, the consortium of promotion I Vini del Piemonte is working in the making of a “Piemonte Wine School” in Copenhagen. The aim is to open a centre for the promotion and popularization of the Piedmontese wine culture, meeting the demand for knowledge from the Danish public and reinforcing the promotion on one of the most strategic market for the Piedmontese wines. The goal is to further boost the sales of the wine companies members of the consortium.
The started with three Wine Tasting Experiences® which took place for three consecutive Fridays on March 17th, 24th and 31st 2017, in the educational hall of Eataly and have been led by Thomas Ilkjaer, responsible of the school for sommeliers Vinakademiet in Copenhagen as well as author of the most important Italian wine guide of the North European countries.
The Wine Tasting Experience® is an ambitious and innovative project of tastings devised by Strada del Barolo e grandi vini di Langa to enhance the knowledge of Piedmontese wines for final consumers. This kind of event goes beyond the traditional tasting; first of all because it offers the opportunity to compare labels of different producers in one single appointment, and second because it has a strong educational spirit since each experience is led by an expert who, with the help of a supporting video and interactive tools, is able to reveal secrets and curiosity about the wines presented to the public.
The first three Wine Tasting Experiences® have been a test for the “Piemonte Wine School” in Copenhagen: the Danish wine lovers (some 20 people per meeting), had the opportunity to taste 8 wines in the first two dates and 9 types of Barolo in the last appointment.